As of 2020, the global social media advertising industry stood at $85.2 billion, projected to reach $248.2 billion by 2027.
Social media presence is an integral part of the marketing mix, making it nonnegotiable for businesses to have today. If you can’t manage your social media in-house, you might need to hire an agency. With several players in the market, it can be quite challenging to get the right social media advertising agency.
Lucky for you, this article will divulge what to consider when looking for social media advertising agencies.
Understand What You Need
It’s critical that you first analyze your marketing needs to understand what you need from a social media advertising agency. Remember, agencies have different skillsets, which might differ from what you want. If you’re looking for an agency to help you with your social media content, consider one specializing in that niche.
Ask For References
The best place to start when looking for a social media advertising agency is to ask for referrals. This gives you a head start to know which agencies you can trust based on your referee’s experience with them.
Ask your referee if the agency was able to achieve what they wanted in terms of leads or sales. More so, enquire about their interaction with the agency and if they found them easy to work with.
Working with an advertising agency involves constant communication between both parties. In most cases, you will be required to approve ideas the agency has as part of your social media content. Thus, it’s critical that you hire an agency with top-notch customer service and communication skills.
The agency should be responsive to your needs and other queries you might have while working with them. They should offer advice on other strategies to leverage to be successful in social media marketing.
Consider a social media advertising company with several years of experience if you want quality results. They understand the social media landscape and the strategies to use to deliver value to their clients.
A company with more experience is more likely to deliver quality results due to the knowledge acquired over the years. Such a company is likely to have more knowledge on the Instagram algorithm and how to manipulate it to your company’s advantage. A general rule of thumb is to consider a company with over five years of experience.
Ability to Adapt to a Brand’s Voice
The way the company manages your social media pages should align with your brand’s voice and tone. You don’t want a situation where the social media manager uses a generic tone and voice for all the brands they are managing. They should have the expertise to speak to customers of the individual brands differently.
Make the Right Choice When Looking for Social Media Advertising Agencies
Looking for an agency to handle your social media should no longer be a daunting task. Use the above pointers to ensure you make the right decision when searching for social media advertising agencies.
Found this article informative? Check out our other blogs on Real Estate, Business, and Technology.