If you’re an eCommerce business owner, you’re up against thousands of competitors. Each of them is trying to get ahead of others, using everything they can to gain an advantage.
Some invest in advertising, others focus on website design, and some acquire their customers through blog posts.
Blogging is one of the most cost-efficient ways of spreading the word about your eCommerce store. It’s an excellent method for attracting new customers and turning them into trusted shoppers.
Let’s see how exactly a blog helps you grow your eCommerce business.
1. Increased Store Visibility in SERPs
A well-written SEO-optimized blog will help you rank your eCommerce store higher on Google’s SERPs.
The key is to create relevant content that helps your customers with their issues. You also have to include the right keywords into the texts, and you’ll get a much higher SERP rating.
Moreover, search engines promote websites that keep adding fresh content continuously. Adding a new blog post every week can help you stay on top of the SERPs much longer. Google will recognize your effort, and it will reward you with a higher overall ranking.
2. Show Your Expertise
A blog section doesn’t mean anything if you don’t actually provide any useful knowledge or insights your audience can use to their benefit.
You have to show people that you’re willing to help them out by solving their everyday problems. That approach will help you get closer to your audience to earn their trust and turn potential customers into loyal consumers.
Remember that you have to create and maintain a reputation to establish trust and motivate visitors into buying something from your offer.
High-quality content is one of the most efficient ways of attracting people to your website, even if they came to read the post. If the post offers interesting information, your visitors might even share it with their friends and family members.
Of course, the post has to be written perfectly, without any grammatical or spelling mistakes. After all, you want to show your expertise by providing useful content, so you have to ensure that it’s written perfectly.
3. Develop Your Brand’s identity
A blog can help you develop a strong brand identity and aid your marketing efforts. Most visitors will come in contact with your blog posts first, giving you the perfect opportunity to tell them more about the values you represent.
Blogs are an excellent way of getting your audience closer to your ideas and your goals. Of course, the content has to be relatable to help your customers learn more about your brand.
Blog posts represent your brand, so you must align them with your brand’s identity. That’s why you need a team of writers who align perfectly with the company goals.
4. Share Positive Customer Reviews
Apart from providing your customers with handy information, blog posts can also help you increase trust with your audience.
For example, you can interview happy customers to share their thoughts about your brand and products. You’ll get a unique post and a powerful source of social proof that might motivate others to try something from your offer.
Better yet, this type of blog post is excellent for social media sharing and can help you increase organic traffic. Potential customers who read these posts will feel more comfortable purchasing once they see how your offer helped others.
5. Help Users Find The Ideal Product For Their Needs
It turns out that educated customers are the best type of customers you can have. That’s why you want to do everything you can to help customers choose the best product for their needs.
Of course, it’s not up to you to tell them what to buy. However, blog posts with detailed instructions on product use and information on how it helps improve everyday activities will do the trick.
Add a few how-to articles to explain how to use a product to attract people who want to buy it. Customers especially love product demos and similar video content, so don’t be afraid to embed a video on your blog posts to extend your reach. But having a good blog post is just half of the work done.
The blog acts as a hook, and once you get your customers interested, you need a strong backlinking strategy. It will help you attract more customers and keep your visitors engaged for longer. More engagement means more clicks and higher traffic.
6. Create a Personality Behind Your Brand
Blogs are an excellent way of showing your customers more about your brand’s personality. Unlike boring corporate business brochures or newspaper articles, blogs are conversational and are written with a personal tone. You can use them to show the emotions and inspiration behind your brand.
The key here is to show your customers that a real person is standing behind the brand.
Blog posts can help you connect with customers and motivate them to engage with your brand. Include a comment section below each post and address all questions as quickly as you can.
Repeat the same process with every post, and your customers will learn to love your brand with time. Our friends from a respected website design and development company can’t state enough how important blogs are for creating a recognizable brand.